This statistic presents the share of mobile users who pay for in-app purchases worldwide as of May 2016, broken down by region. The source measured that Asia had the highest in-app purchase rate with 5.9 percent. Only 2.4 percent of mobile app users in Latin America made in-app purchases.
Share of mobile users who pay for in-app purchases worldwide as of May 2016, by region
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AppsFlyer, & Quartz. (June 30, 2016). Share of mobile users who pay for in-app purchases worldwide as of May 2016, by region [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/576498/mobile-in-app-purchase-spending-worldwide-by-region/
AppsFlyer, und Quartz. "Share of mobile users who pay for in-app purchases worldwide as of May 2016, by region." Chart. June 30, 2016. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/576498/mobile-in-app-purchase-spending-worldwide-by-region/
AppsFlyer, Quartz. (2016). Share of mobile users who pay for in-app purchases worldwide as of May 2016, by region. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/576498/mobile-in-app-purchase-spending-worldwide-by-region/
AppsFlyer, and Quartz. "Share of Mobile Users Who Pay for In-app Purchases Worldwide as of May 2016, by Region." Statista, Statista Inc., 30 Jun 2016, https://www.statista.com/statistics/576498/mobile-in-app-purchase-spending-worldwide-by-region/
AppsFlyer & Quartz, Share of mobile users who pay for in-app purchases worldwide as of May 2016, by region Statista, https://www.statista.com/statistics/576498/mobile-in-app-purchase-spending-worldwide-by-region/ (last visited March 29, 2024)
Share of mobile users who pay for in-app purchases worldwide as of May 2016, by region [Graph], AppsFlyer, & Quartz, June 30, 2016. [Online]. Available: https://www.statista.com/statistics/576498/mobile-in-app-purchase-spending-worldwide-by-region/