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Share of mobile users who pay for in-app purchases worldwide as of May 2016, by region

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In-app purchase rate among mobile users worldwide 2016, by region This statistic presents the share of mobile users who pay for in-app purchases worldwide as of May 2016, broken down by region. The source measured that Asia had the highest in-app purchase rate with 5.9 percent. Only 2.4 percent of mobile app users in Latin America made in-app purchases.
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Share of mobile users
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Share of mobile users
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Exclusive Premium statistic

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Description Source More information
This statistic presents the share of mobile users who pay for in-app purchases worldwide as of May 2016, broken down by region. The source measured that Asia had the highest in-app purchase rate with 5.9 percent. Only 2.4 percent of mobile app users in Latin America made in-app purchases.
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Release date
June 2016
Region
Worldwide
Survey time period
April to May 2016
Special properties
mobile users
Supplementary notes
Data is based on 1,000 apps that have in-app purchase activity with over 100 million unique users and over 30 million measured purchase events.

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