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Average size of in-app purchases per user per app worldwide as of May 2016, by OS (in U.S. dollars)

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Average in-app purchase size per user per app worldwide 2016, by OS This statistic presents the average size of in-app purchases per user per app worldwide as of May 2016, by OS. Among paying Android users, the average purchase size per user per app was 6.19 U.S. dollars while the average purchase size of paying iOS users was 12.77 U.S. dollars.
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AndroidiOS
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AndroidiOS
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Description Source More information
This statistic presents the average size of in-app purchases per user per app worldwide as of May 2016, by OS. Among paying Android users, the average purchase size per user per app was 6.19 U.S. dollars while the average purchase size of paying iOS users was 12.77 U.S. dollars.
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Release date
June 2016
Region
Worldwide
Survey time period
April to May 2016
Supplementary notes
Data is based on 1,000 apps that have in-app purchase activity with over 100 million unique users and over 30 million measured purchase events.

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