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Attention to brands and price for fashion and clothing articles in Germany 2019

This statistic shows the results of a survey concerning the brand and price awareness when buying fashion and clothing articles in Germany from 2013 to 2019. During the 2019 survey period it was found that 37.7 percent of the German-speaking population aged 14 years and older stated that for them the brand was a more important factor than the price.

When you buy fashion and clothing articles, do you pay attention to the brand or the price?

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Source

Release date

November 2019

Region

Germany

Survey time period

2013 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on total random sample:
2012: 23,020 respondents, projected base of 70.21 million persons
2013: 23,083 respondents, projected base of 70.33 million persons
2014: 23,093 respondents, projected base of 70.52 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70,09 Mio. Personen
2018: 23,086 respondents, projected base of 70,45 Mio. Personen

The figures refer to the following studies:
2012: VuMA 2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here.

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Statistics on "Fashion in Germany"

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