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Brand vs. price awareness for casual clothes in Germany 2012-2018

What is more important to you when buying casual clothes: brand or price?

by Evgeniya Koptyug, last edited Jun 14, 2019
Brand vs. price awareness for casual clothes in Germany 2012-2018 This statistic shows the results of a survey concerning the brand and price awareness when buying casual clothes in Germany from 2012 to 2018. During the 2018 survey period it was found that almost 37 percent of the German-speaking population aged 14 years and older saw the brand as a more important factor than the price when buying casual clothes.
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What is more important to you when buying casual clothes: brand or price?

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