Try our corporate solution for free!
+1 (212) 419-5770

Brand vs. price when buying underwear in Germany in 2017

Most German consumers buy underwear based on either the price or their mood, as the results of a 2017 survey show. The influencing factor is also, of course, whether the consumer is buying just underwear or, indeed, lingerie.

Increasing revenue

Underwear as an item of clothing can be split in three segments. These are various T-shirts and undershirts designed to be worn with other outer layers of clothing, women’s underwear and men’s. Based on figures from recent years, revenues from underwear sales in Germany have increased steadily year after year. The segment generating the highest revenue was T-shirts and undershirts, followed by women’s underwear.

International market

While Germany has its own established specific underwear and lingerie brands, as well as varied selections in department and clothing stores across the country, underwear is also imported. In 2018, import value for bras and suspenders, for example, amounted to over 779 million euros.

Which of the following statements applies to you the most when buying underwear and lingerie?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2017



Survey time period

January 12 to 18, 2017

Number of respondents

1,020 respondents

Age group

18 years and older

Special properties

German-speaking population

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Fashion in Germany"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.