Survey on preferring to purchase unknown brands in Germany 2015

To what extent does the statement "When buying clothes I prefer brands that not everyone knows about" apply to you personally?

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Release date

October 2015

Region

Germany

Survey time period

June to July 2015

Number of respondents

5,182 respondents

Age group

14-69 years

Method of interview

Online survey

Supplementary notes

Information on base:
Base: respondents available online (Germany and EU residents in private households at main place of residence) from 14 to 69 years of age.

Information on total random sample:
2013: 5,002 respondents, projection to 43.53 million persons
2015: 5,182 respondents, projection to 44.31 million persons

During the survey the question was asked in the following wording: "When you buy clothing for yourself, what role does the brand generally play for you? Here you see several statements on the subject of brands of clothing. Please indicate for each one how much it applies to you personally. - For my clothes I prefer brands that not everyone knows."

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