Willingness to spend money on clothes among the German population 2019-2024

Published by Statista Research Department, Dec 10, 2024

In 2024, it was found that roughly 29.2 million Germans aged 14 years and older were highly willing to spend money on clothes. This was a decrease compared to 29.26 million in 2023.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people in Germany with a high willingness to spend money on clothes from 2019 to 2024 (in millions)

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Release date

June 2024

Region

Germany

Survey time period

2019 to 2024

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
Base: German-speaking population from 14 years of age in private households at main place of residence in the Federal Republic of Germany.

Information on total random sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
2024: 23,485 respondents, representing 70.48 million people


Further information on the methodology can be found here.
During the survey, the question was asked in the following wording: "One is eagerly ready to spend money on some things, and others are less important. Which of the items on this list are so important to you that you are prepared to spend money on them? Topic: clothes."

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