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Willingness to buy underwear and lingerie among women in Germany 2015

How much did you (women) spend on your last underwear or lingerie item?

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Source

Release date

October 2015

Region

Germany

Survey time period

June to July 2015

Number of respondents

2,500 respondents

Age group

14-69 years

Special properties

Women

Method of interview

Online survey

Supplementary notes

Information on base:
Base: respondents available online (Germans and EU residents in private households at main place of residence) from 14 to 69 years of age.

Information on total random sample:
2013: 5,002 respondents, projection to 43.53 million persons
2015: 5,182 respondents, projection to 44.31 million persons

Information on target group "women":
2013: 2,437 respondents, projection to 20.78 million persons.
2015: 2,500 respondents, projection to 21.38 million persons.

During the survey this question was asked in the following wording: "How much have you spent on clothing items from the categories listed below? If you don't know for sure, please estimate the amount. - Underwear/ lingerie."

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Statistics on "Fashion in Germany"

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