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Willingness to buy underwear and lingerie among women in Germany 2015

This statistic shows the results of a survey among women on the willingness to spend money on underwear and lingerie in Germany as of 2015. During the survey period it was found that roughly 25.5 percent of respondents spent between 30 and 54 euros on their last underwear and lingerie.

How much did you (women) spend on your last underwear or lingerie item?

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Source

Release date

October 2015

Region

Germany

Survey time period

June to July 2015

Number of respondents

2,500 respondents

Age group

14-69 years

Special properties

Women

Method of interview

Online survey

Supplementary notes

Information on base:
Base: respondents available online (Germans and EU residents in private households at main place of residence) from 14 to 69 years of age.

Information on total random sample:
2013: 5,002 respondents, projection to 43.53 million persons
2015: 5,182 respondents, projection to 44.31 million persons

Information on target group "women":
2013: 2,437 respondents, projection to 20.78 million persons.
2015: 2,500 respondents, projection to 21.38 million persons.

During the survey this question was asked in the following wording: "How much have you spent on clothing items from the categories listed below? If you don't know for sure, please estimate the amount. - Underwear/ lingerie."

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Statistics on "Fashion in Germany"

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