Daily social media usage in Denmark 2018, by social media site

Facebook was the most popular social media platform among daily social media users in Denmark in 2018. 53 percent of internet users in Denmark reported to have used Facebook on a daily basis. The social media platform had 2.91 million users in 2016 and was forecast to have around 3.12 million users by 2022. Snapchat and Instagram were the platforms which followed in the ranking of most frequently used social media with 19 percent of daily users each.

Denmark takes second place among Nordic countries using Facebook

  Compared to other Nordic countries, Denmark took second place regarding monthly Facebook users. Sweden was reported to have the highest number of monthly Facebook users as of January 2018, amounting to over seven million users.

  Other social media platforms, such as LinkedIn and WhatsApp, had four percent of Danish respondents using them on a daily basis in 2018. The main reason to use LinkedIn in 2017 was reported to be strengthening the professional network, according to 89 percent of respondents. In contrast, 55 percent of Instagram users were using the platform for entertainment purposes the same year in Denmark

Share of daily social media users in Denmark in 2018, by social media site

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Release date

November 2018



Survey time period


Number of respondents

5,037 respondents

Age group

16-89 years

Method of interview

Telephone interviews and online survey

Supplementary notes

Figures for year 2017 were previously published by the source.

This question was phrased by the source as follows: "Hvor ofte bruger du følgende sociale netværkstjenester?"

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Statistics on "Internet usage in Denmark"

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