FMCG manufacturers ad spend in Germany 2023
This data shows the distribution of FMCG manufacturers in Germany in 2023, by advertising expenditure. That year, Procter & Gamble came in first with around 1.52 billion euros spent on advertisements for their brands, including Ariel, Swiffer, Braun and Head&Shoulders. Ferrero and Henkel rounded up the top three.