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Ranking of the most popular body milks and lotions in Germany 2015-2018

Ranking of the most popular body milks and lotions (used in the last three months) in Germany in 2015 and 2018

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Source

Release date

November 2018

Region

Germany

Survey time period

2015 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* Question not asked as of 2015
** First asked in 2015
*** First asked in 2016/question not asked as of 2016
**** Not asked as of 2017
***** First asked in 2018.

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on total sample:
2015: 23,090 respondents, projected base of 69.24 million people.
2016: 23,102 respondents, projected base of 69.56 million people.
2017: 23,106 respondents, projected base of 70.09 million people.
2018: 23,086 respondents, projected base of 70.45 million people.

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology in the study here.

For this question, multiple answers were possible. For this reason, the sum of percentages may exceed 100 percent.
This question was asked in the survey in the following wording: "Which of the following brands of body milk/ lotions have you personally used in the last three months?"

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