Ranking of the most popular body milks and lotions in Germany 2015-2018

Nivea, one of Germany’s most impressive success stories in the beauty sector, was the brand responsible for the most popular body milks and lotions among consumers. It was followed by Unilever-owned Dove and Nivea’s own line, Nivea Body.

Drugstore shopping

Most consumers bought their cosmetics and body care products in drugstores, which is not surprising considering the number of stores across the country and affordable prices of most drugstore brands, including Nivea. Among body care products, skin care in general brought in the highest revenues.

French imports

Body care revenues have been growing in recent years, amounting to almost 13.6 billion euros in 2017. As well as manufacturing body care products nationally, Germany imports them too. The leading import country in this case is France, followed by Switzerland and the United Kingdom.

Ranking of the most popular body milks and lotions (used in the last three months) in Germany in 2015 and 2018

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Release date

November 2018



Survey time period

2015 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* Question not asked as of 2015
** First asked in 2015
*** First asked in 2016/question not asked as of 2016
**** Not asked as of 2017
***** First asked in 2018.

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on total sample:
2015: 23,090 respondents, projected base of 69.24 million people.
2016: 23,102 respondents, projected base of 69.56 million people.
2017: 23,106 respondents, projected base of 70.09 million people.
2018: 23,086 respondents, projected base of 70.45 million people.

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology in the study here.

For this question, multiple answers were possible. For this reason, the sum of percentages may exceed 100 percent.
This question was asked in the survey in the following wording: "Which of the following brands of body milk/ lotions have you personally used in the last three months?"

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Statistics on "Body care consumption in the UK (Kantar Media TGI)"

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