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Leading metrics used to measure exhibit and event ROI worldwide 2016

Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016

by A. Guttmann, last edited May 29, 2018
Leading metrics used to measure exhibit and event ROI worldwide 2016 This statistic shows the leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016. During the survey, 21 percent of responding marketers stated they measured event ROI by attendance numbers.
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Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016

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