Most popular social media apps in the U.S. 2018, by session length

Most popular mobile social networking apps in the United States as of October 2018, by average session duration (in minutes)

Most popular social media apps in the U.S. 2018, by session length This statistic gives information on the most popular social networking apps in the United States as of October 2018, ranked by average session length. During the measured period, mobile Instagram users spent an average of 3.1 minutes on the social networking platform per session.
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Most popular mobile social networking apps in the United States as of October 2018, by average session duration (in minutes)

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Average session duration in minutes
Pinterest 5.6
Reddit 5
Facebook 4.7
Tumblr 4.4
Facebook Groups 3.5
Instagram 3.1
Skype 2.9
Twitter 2.9
WhatsApp 2.3
Kik 2.1
VK 1.8
Google Hangouts 1.7
Discord - Chat for Games 1.7
Telegram 1.7
Snapchat 1.6
Facebook Messenger 1.5
LINE 1.5
GroupMe 1.1
Messenger by Google 1.1
WeChat 1.1
Average session duration in minutes
Pinterest 5.6
Reddit 5
Facebook 4.7
Tumblr 4.4
Facebook Groups 3.5
Instagram 3.1
Skype 2.9
Twitter 2.9
WhatsApp 2.3
Kik 2.1
VK 1.8
Google Hangouts 1.7
Discord - Chat for Games 1.7
Telegram 1.7
Snapchat 1.6
Facebook Messenger 1.5
LINE 1.5
GroupMe 1.1
Messenger by Google 1.1
WeChat 1.1
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This statistic gives information on the most popular social networking apps in the United States as of October 2018, ranked by average session length. During the measured period, mobile Instagram users spent an average of 3.1 minutes on the social networking platform per session.
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Release date
February 2019
Region
United States
Survey time period
October 2018
Age group
18 years and older
Supplementary notes
Data was gathered from 20,000 U.S. panelists that use and own multiple devices.
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