This statistic depicts the results of a survey on the awareness of different online brand categories in Italy as of the first quarter of 2018, sorted by type of buyers. As of survey period, it was found that 85 percent of online customers reported that they were aware of the main e-retailers brands, compared to roughly 60 percent of the respondents that didn't buy online. Conversely, websites comparing were known to barely one percent of the online customers and 0.6 percent of non online buyers.
Awareness of online brand categories in Italy in 1st quarter 2018, by type of buyer
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Human Highway. (November 24, 2018). Awareness of online brand categories in Italy in 1st quarter 2018, by type of buyer [Graph]. In Statista. Retrieved March 07, 2021, from https://www.statista.com/statistics/579514/awareness-of-online-brand-categories-by-buyers-type-in-italy/
Human Highway. "Awareness of online brand categories in Italy in 1st quarter 2018, by type of buyer." Chart. November 24, 2018. Statista. Accessed March 07, 2021. https://www.statista.com/statistics/579514/awareness-of-online-brand-categories-by-buyers-type-in-italy/
Human Highway. (2018). Awareness of online brand categories in Italy in 1st quarter 2018, by type of buyer. Statista. Statista Inc.. Accessed: March 07, 2021. https://www.statista.com/statistics/579514/awareness-of-online-brand-categories-by-buyers-type-in-italy/
Human Highway. "Awareness of Online Brand Categories in Italy in 1st Quarter 2018, by Type of Buyer." Statista, Statista Inc., 24 Nov 2018, https://www.statista.com/statistics/579514/awareness-of-online-brand-categories-by-buyers-type-in-italy/
Human Highway, Awareness of online brand categories in Italy in 1st quarter 2018, by type of buyer Statista, https://www.statista.com/statistics/579514/awareness-of-online-brand-categories-by-buyers-type-in-italy/ (last visited March 07, 2021)