Use of social media in enterprises in Sweden in 2016, by size class and type of social media

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Wiki based knowledge toolsBlogs or microblogsMultimedia content sharing websitesSocial networks
10-49 employees5%12%15%54%
50-249 employees13%25%29%65%
250 and more employees26%44%51%81%

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Description Source More information
This statistic displays the use of social media in enterprises in Sweden in 2016, by company size class and type of social media. Usage of social networks like Facebook or LinkedIn was the most popular social media strategy among Swedish companies of all size. 51 percent of companies with 50-249 employees used multimedia content sharing websites like Youtube.
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Release date
November 2016
Region
Sweden
Survey time period
2016
Number of respondents
4,618 companies
Special properties
Enterprises with ten employees or more
Method of interview
Online survey
Supplementary notes
Examples of social media:
Social networks e.g. Facebook, LinkedIn, or Yammer;
Microblogs e.g. Twitter;
Multimedia content sharing websites e.g. YouTube, Pinterest or Picasa.

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