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Number of individuals using other social media platforms in the Netherlands in 2018, by social network (in 1,000 users)

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Penetration of alternative social media in the Netherlands 2018, by social network This statistic displays the number of individuals using other social media platforms in the Netherlands in 2018, by social network (in thousand users). As of 2018, almost 2.5 million Dutch individuals use SnapChat in the Netherlands. Tumblr is the least used platform with 137,000 daily users in 2018, whereas roughly 590,000 Dutch respondents said they used Pinterest daily. However the most popular social media platforms in the Netherlands are still WhatsApp and Facebook, with more than ten million Dutch individuals using each of those platforms. Newer online social media such as Snapchat and Instagram are particularly beloved by younger audiences in the Netherlands as can be seen from the growing number of users under 40 years old on Snapchat and Instagram.
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Description Source More information
This statistic displays the number of individuals using other social media platforms in the Netherlands in 2018, by social network (in thousand users). As of 2018, almost 2.5 million Dutch individuals use SnapChat in the Netherlands. Tumblr is the least used platform with 137,000 daily users in 2018, whereas roughly 590,000 Dutch respondents said they used Pinterest daily. However the most popular social media platforms in the Netherlands are still WhatsApp and Facebook, with more than ten million Dutch individuals using each of those platforms. Newer online social media such as Snapchat and Instagram are particularly beloved by younger audiences in the Netherlands as can be seen from the growing number of users under 40 years old on Snapchat and Instagram.
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Release date
January 2018
Region
Netherlands
Survey time period
January 2018
Number of respondents
6,783 respondents
Age group
15 years and older
Special properties
sample is a representative reflection of the Dutch population of 15 years and older
Method of interview
Online survey
Supplementary notes
The source notes that the absolute numbers are a projection of the results based on data of CBS and Eurostat: "number of Dutch individuals: 17,081,507; Target audience Dutch individuals 15+: 14,299,739; Internet penetration 0.97; Population: 13,870,408".

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