Leading shopping apps in the U.S. 2021, by monthly active users

Walmart topped the ranking of shopping apps with the most active monthly users in the United States in 2021, with an average of 120 million users accessing the app each month. Second place went to Amazon's app, with a monthly mobile audience of 98 million.

Mobile shopping in the U.S.

Shopping via mobile devices has become increasingly common among the online population in the United States. In 2022, U.S. mobile retail sales are estimated at over 431 billion U.S. dollars, nearly double the amount reached in 2019. While desktop remained the dominant device type regarding average order value, spending on mobile phones was not far behind. However, mobile apps have become the leading channel for online grocery shopping in the U.S., with nearly 80 percent of shoppers making such purchases through this medium in 2021.

App exposure

With more than 25 million downloads, Amazon Shopping was the most downloaded shopping app on the U.S. Apple App Store in 2021. Online shopping assistant app 'Shop' took the lead on the Google Play Store with over 15 million downloads. Still, Walmart Shopping & Grocery and Amazon Shopping remained the leading shopping apps overall in the country, boasting over 23 billion registered user sessions each, far above other top apps within this category.