Share of daily social media usage in Denmark in 2015, by gender and social media site

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About This Statistic

The statistic shows the results of a survey on the share of daily social media users in Denmark in 2015, by gender and social media platform. The social media platform used most often on a daily basis was Facebook with 64 percent of male and 73 percent of female users. The age distribution among daily Facebook users in Denmark showed that 87 percent of 12 to 19 year olds have accessed Facebook every day which was the highest rate of all age groups. Instagram was the second social media site which was used daily most often. However, women were more active Instagram users (20 percent of daily female users) than men (9 percent of daily users). Looking at age differences among daily Instagram users in Denmark, it was clear that the younger generation had the highest daily usage penetration rate (52,9 percent of 16 to 19 year olds).

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