Paid Google search ad spend in the Netherlands 2016, by device

This statistic displays the distribution of paid Google search advertisement spend in the Netherlands from the first quarter of 2016 to the fourth quarter of 2016, by device. In the fourth quarter of 2016, roughly ten percent of paid search advertising in the Netherlands was spent on tablet advertising.

Distribution of paid Google search advertisement spend in the Netherlands from the first quarter of 2016 to the fourth quarter of 2016, by device

DesktopTabletPhone
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Sources

Release date

June 2016

Region

Netherlands

Survey time period

Q1 2016 to Q4 2016

Number of respondents

5 agencies

Supplementary notes

The source notes: "The figures are drawn up on the basis of company input and have not been verified by Deloitte", moreover, "only aggregated results are published, individual company information is held in strict confidence with Deloitte ". Lastly, the source states: "Initial findings from processed data are interpreted by Deloitte and research group members of IAB Taskforce search and DDMA".

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