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Share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking position

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Advertisers budget for generic keywords in the Netherlands 2015, by ranking This statistic displays the share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking position. As of 2015, roughly 15 percent of advertising budget for generic high volume keywords in the Netherlands was spent on the third search rank position.
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Share of advertisers budget
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Share of advertisers budget
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Description Source More information
This statistic displays the share of advertisers budget for generic high volume keywords in the Netherlands in 2015, by ranking position. As of 2015, roughly 15 percent of advertising budget for generic high volume keywords in the Netherlands was spent on the third search rank position.
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Release date
June 2016
Region
Netherlands
Survey time period
2015
Number of respondents
13 agencies
Supplementary notes
The source states that it has "estimated the spend per position by combining the CTR/ CPC and the number of impressions per position curve."

The source notes: "The figures are drawn up on the basis of company input and have not been verified by Deloitte", moreover, "Only aggregated results are published, individual company information is held in strict confidence with Deloitte ". Lastly, the source states: "Initial findings from processed data are interpreted by Deloitte and research group members of IAB Taskforce search and DDMA".

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