Prices of CPC first position keywords in the Netherlands 2014-2015, by industry

This statistic illustrates the average costs per click prices for generic high volume keywords in the Netherlands in 2014 and 2015, by industry (in euros). As of 2014, the cost per click prices for first position in the Netherlands varied per industry between roughly 95 cents and 9 euros.

Average costs per click for first position keywords in the Netherlands in 2014 and 2015, by industry

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Release date

June 2016



Survey time period

2014 and 2015

Number of respondents

13 agencies

Special properties

the source does not specify the date of the survey nor the method

Supplementary notes

The source states it has "estimated the spend per position by combining the CTR/ CPC and the number of impressions per position curve."

The source notes: "The figures are drawn up on the basis of company input and have not been verified by Deloitte", moreover: "Only aggregated results are published, individual company information is held in strict confidence with Deloitte ". Lastly, the source states: "Initial findings from processed data are interpreted by Deloitte and research group members of IAB Taskforce search and DDMA".

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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