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SMEs marketing spending in Western Europe 2021

Marketing spending among SMEs in selected countries in Western Europe in 2021

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Release date

January 2021



Survey time period

November 27 to December 7, 2020

Number of respondents

498 respondents

Special properties

among owners or directors of small and medium-sized enterprises (SMEs) from Belgium, France, Germany, the Netherlands and Spain

Supplementary notes

Original question: "How much are you going to spend on marketing in 2021?"
An SME (small and medium sized enterprise) is defined as a company with fewer than 250 employees and a maximum of 50 million euros annual revenue.

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