Branding paid search ad spend in retail industry in the Netherlands 2015, by device

Market share of ad spend on branding and non branding paid search in the retail industry in the Netherlands in 2015, by device

Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2016

Region

Netherlands

Survey time period

2015

Number of respondents

13 agencies

Supplementary notes

The source explains the different advertising types as follows: "Branding advertising includes advertising while searching for branded keywords such as 'OHRA', 'Nike', 'KLM'. Non branding advertising includes advertisements while searching for generic keywords such as 'verzekering', 'schoenen', 'vliegtickets'. Shopping advertising appears on the right side of the search results in Google. This type of advertising works with both branded and non branded keywords in the retail industry. "

About the methodology, the source notes: "The figures are drawn up on the basis of company input and have not been verified by Deloitte", moreover, "only aggregated results are published, individual company information is held in strict confidence with Deloitte ". Lastly, the source states: "Initial findings from processed data are interpreted by Deloitte and research group members of IAB Taskforce search and DDMA".

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Other regions

10

Related statistics

10

Further related statistics

4
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.