Branding paid search ad spend in retail industry in the Netherlands 2015, by device

This statistic illustrates the market share of ad spend on branding and non branding paid search in the retail industry in the Netherlands in 2015, by device. As of 2015, roughly one third of branding paid search advertising budget in the retail industry in the Netherlands was spent on phone advertisement.

Market share of ad spend on branding and non branding paid search in the retail industry in the Netherlands in 2015, by device

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Sources

Release date

June 2016

Region

Netherlands

Survey time period

2015

Number of respondents

13 agencies

Supplementary notes

The source explains the different advertising types as follows: "Branding advertising includes advertising while searching for branded keywords such as 'OHRA', 'Nike', 'KLM'. Non branding advertising includes advertisements while searching for generic keywords such as 'verzekering', 'schoenen', 'vliegtickets'. Shopping advertising appears on the right side of the search results in Google. This type of advertising works with both branded and non branded keywords in the retail industry. "

About the methodology, the source notes: "The figures are drawn up on the basis of company input and have not been verified by Deloitte", moreover, "only aggregated results are published, individual company information is held in strict confidence with Deloitte ". Lastly, the source states: "Initial findings from processed data are interpreted by Deloitte and research group members of IAB Taskforce search and DDMA".

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