In-store customers checking information online before purchasing in Italy Q1 2018

This statistic highlights the share of customers checking product information online before purchasing offline in traditional stores in Italy as of the first quarter of 2018, broken down by product category. According to the findings, nine in ten respondents checked product information online before purchasing their smartphone in-store. By contrast, only one in three consumers looked for information about clothing online before shopping in physical stores.

Share of customers seeking product information online before purchasing in physical stores in Italy in 1st quarter 2018, by product category

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Source

Release date

November 2018

Region

Italy

Survey time period

Q3 2018

Number of respondents

2,415 respondents

Age group

15 years and older

Method of interview

Online panel

Supplementary notes

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