Main reasons for buying offline rather than online in Italy 2016

This statistic illustrates the results of a survey on the main reasons for e-commerce users to purchase a good or a service offline rather than online in Italy in 2016, by type of product. During the survey period, 31.5 percent of the respondents reported that they preferred to purchase tangible goods offline rather than online because they wanted to feel and try the product.

Main reasons for buying off-line rather than online in Italy in 2016

Digital goods and services Tangible goods
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Release date

March 2017



Survey time period

February 17 to March 2, 2016

Number of respondents

2,559 respondents

Method of interview

Email survey

Supplementary notes

The report refers to net retail as a modality of distribution of products and services belonging to the network and to all the partners involved in the sales process. Net retail allows customers to find, order, pay and collect goods purchased at distance.

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