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Main reasons for buying off-line rather than online in Italy in 2016
Main reasons for buying offline rather than online in Italy 2016
Published by Statista Research Department, Aug 6, 2019
This statistic illustrates the results of a survey on the main reasons for e-commerce users to purchase a good or a service offline rather than online in Italy in 2016, by type of product. During the survey period, 31.5 percent of the respondents reported that they preferred to purchase tangible goods offline rather than online because they wanted to feel and try the product.
Main reasons for buying off-line rather than online in Italy in 2016
Digital goods and services Tangible goods
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© Statista 2019
Main reasons for buying offline rather than online in Italy 2016
Published by Statista Research Department, Aug 6, 2019
This statistic illustrates the results of a survey on the main reasons for e-commerce users to purchase a good or a service offline rather than online in Italy in 2016, by type of product. During the survey period, 31.5 percent of the respondents reported that they preferred to purchase tangible goods offline rather than online because they wanted to feel and try the product.
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