This statistic illustrates the results of a survey on the main reasons for e-commerce users to purchase a good or a service offline rather than online in Italy in 2016, by type of product. During the survey period, 31.5 percent of the respondents reported that they preferred to purchase tangible goods offline rather than online because they wanted to feel and try the product.
Main reasons for buying off-line rather than online in Italy in 2016
The report refers to net retail as a modality of distribution of products and services belonging to the network and to all the partners involved in the sales process.
Net retail allows customers to find, order, pay and collect goods purchased at distance.
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Human Highway. (March 2, 2017). Main reasons for buying off-line rather than online in Italy in 2016 [Graph]. In Statista. Retrieved February 24, 2020, from https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway. "Main reasons for buying off-line rather than online in Italy in 2016." Chart. March 2, 2017. Statista. Accessed February 24, 2020. https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway. (2017). Main reasons for buying off-line rather than online in Italy in 2016. Statista. Statista Inc.. Accessed: February 24, 2020. https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway. "Main Reasons for Buying Off-line Rather than Online in Italy in 2016." Statista, Statista Inc., 2 Mar 2017, https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway, Main reasons for buying off-line rather than online in Italy in 2016 Statista, https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/ (last visited February 24, 2020)
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