This statistic illustrates the results of a survey on the main reasons for e-commerce users to purchase a good or a service offline rather than online in Italy in 2016, by type of product. During the survey period, 31.5 percent of the respondents reported that they preferred to purchase tangible goods offline rather than online because they wanted to feel and try the product.
Main reasons for buying off-line rather than online in Italy in 2016
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Human Highway. (March 2, 2017). Main reasons for buying off-line rather than online in Italy in 2016 [Graph]. In Statista. Retrieved February 08, 2023, from https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway. "Main reasons for buying off-line rather than online in Italy in 2016." Chart. March 2, 2017. Statista. Accessed February 08, 2023. https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway. (2017). Main reasons for buying off-line rather than online in Italy in 2016. Statista. Statista Inc.. Accessed: February 08, 2023. https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway. "Main Reasons for Buying Off-line Rather than Online in Italy in 2016." Statista, Statista Inc., 2 Mar 2017, https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway, Main reasons for buying off-line rather than online in Italy in 2016 Statista, https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/ (last visited February 08, 2023)
Main reasons for buying off-line rather than online in Italy in 2016 [Graph], Human Highway, March 2, 2017. [Online]. Available: https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/