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E-commerce sales in Denmark 2015, by industry and type

The statistic shows the share of e-commerce companies in Denmark in 2015, by industry and type of sales. Companies within trade industry focused most on both B2B and B2C areas (46 percent). Service companies worked with B2B e-commerce mainly (41 percent of companies).

Share of e-commerce sales in Denmark in 2015, by industry and type

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Release date

March 2016



Survey time period

November 16 to December 15, 2015

Number of respondents

Service companies n=148; Trade n=233; Production n =99

Method of interview

Telephone interviews and online survey

Supplementary notes

Original survey question: "How is your companie's turnover distributed between B2B and B2C?"

B2B-/B2C-focus is defined as min. 90 percent of sales in this customer type, while companies with greater spread between customer types are in "Both B2B and B2C" category.

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