Daily TV viewership in Italy 2023, by company

Published by
Julia Stoll,
Jul 4, 2024

In 2023, Mediaset's TV channels were the most watched in Italy, surpassing Rai for the first time. While Mediaset reached an average daily viewership of 3.09 million, Rai's TV channels were watched by 3.04 million people per day. Warner Bros. Discovery came third, with not even one million viewers.

Average daily television viewers in Italy in 2023, by company (in millions)

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Release date

May 2024

Region

Europe, Italy

Survey time period

2023

Supplementary notes

Some figures have been rounded.

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