Diamond jewelry global market value 2021

In 2021, the total value of the diamond jewelry market worldwide amounted to 87 billion (nominal) U.S. dollars. That represented an increase of 19 billion U.S. dollars from the previous year, as the global diamond industry recovered from the results of the COVID-19 pandemic.

The diamond jewelry industry: a market leader

Diamonds are a rare and naturally occurring mineral that are comprised of carbon. Diamonds are the hardest known substance and are also chemically resistant. They have the highest thermal conductivity of any natural material. Diamonds also have special properties that make it the world’s most popular gemstone. These properties include a high index of refraction, high dispersion, and high luster. Russia had the largest diamond reserves of any country in the world in 2021. However, the United States had by far the largest market for diamond jewelry, which was worth several times more than that of second-placed China.

De Beers: a company is forever?

De Beers, headquartered in London, is one of the world’s largest and most successful diamond mining companies. Founded in 1888 by Cecil Rhodes, it has had a dominant presence in the global diamond industry ever since. Until the beginning of the 21st century, it had a monopoly on the diamond market. The revenue of De beers has been fluctuating since 2011, and in 2020 revenue rose to 5.6 billion U.S. dollars. In the 20th century, De Beers embarked on a strategy to convince consumers that diamonds are the best way to effectively prove your love and commitment to a romantic partner. This spearheaded the diamond engagement ring trend. They created the famous slogan, “A Diamond is Forever”.