Reasons for internet users in the United States to purchase holiday gifts via Amazon as of June 2016

U.S. internet users Amazon holiday shopping reasons 2016 This statistic presents the most common reasons for internet users in the United States to purchase holiday gifts via Amazon as of June 2016. During the survey, 36.7 percent of respondents stated they would choose to purchase holiday gifts via Amazon because they were Amazon Prime members.
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Share of respondents
Easy to use50.8%
I am an Amazon Prime member36.7%
I like the product reviews and recommendations29.5%
Has the best prices27.6%
Has the best product selection23.4%
None of the above20.1%
Share of respondents
Easy to use50.8%
I am an Amazon Prime member36.7%
I like the product reviews and recommendations29.5%
Has the best prices27.6%
Has the best product selection23.4%
None of the above20.1%
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Description Source More information
This statistic presents the most common reasons for internet users in the United States to purchase holiday gifts via Amazon as of June 2016. During the survey, 36.7 percent of respondents stated they would choose to purchase holiday gifts via Amazon because they were Amazon Prime members.
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Release date
June 2016
Region
United States
Survey time period
June 2016
Number of respondents
1,495 respondents
Age group
18 years and older
Special properties
internet users who plan to shop for the 2016 holiday season

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