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Size of the sex toy market worldwide 2019-2026

Usage and ownership of sex toys is on the rise worldwide. The global sex toy market is expected to grow by about nine percent between 2019 to 2026, from approximately 28.64 billion U.S. dollars to around 52.7 billion U.S. dollars in that time period.

Sex toy and contraception market worldwide

Although the topic of sexuality is taboo in many cultures, this has not prevented people from purchasing or owning sex toys with increasing frequency over the last several years. The most commonly owned kind of sex toy worldwide is the vibrator, followed by rubber penises. In addition, the size of the contraceptive market worldwide was valued at around 28.2 billion U.S. dollars in 2019 and is projected to increase to around 38.5 billion U.S. dollars by 2025.

Sex toys in the U.S.

Sex toys are very popular among American adults. A recent survey in the United States found that some 65 percent of female consumers own some kind of sex toy. When asked about the reasons for using sex toys, the most common responses among American women were that they are just for fun or a way to revitalize their sex lives.

Size of the sex toy market worldwide from 2019 to 2026

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Release date

January 2020



Survey time period


Supplementary notes

* Figures have been calculated using cagr given by the source.

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