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Anheuser-Busch InBev advertising spending on Shock Top in the United States in 2015 and 2016 (in million U.S. dollars)

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Shock Top: ad spend in the U.S. 2015-2016 The timeline presents data on Anheuser-Busch InBev advertising spending on Shock Top in the United States in 2015 and in the first half of 2016. The company invested 2.5 million U.S. dollars in measured media advertising of the ale brand in the United States in 2015.
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Spending in million U.S. dollars
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Spending in million U.S. dollars
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Description Source More information
The timeline presents data on Anheuser-Busch InBev advertising spending on Shock Top in the United States in 2015 and in the first half of 2016. The company invested 2.5 million U.S. dollars in measured media advertising of the ale brand in the United States in 2015.
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Release date
August 2016
Region
United States
Survey time period
2015 and H1 2016
Special properties
measured media
Supplementary notes
Measured media from WPP's Kantar Media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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