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Group size distribution of travelers to the 2016 Rio Olympics, by region

This statistic shows the party size distribution of travel bookings and searches for the 2016 Olympic games in Rio, by region. Of the total travel searches and bookings in North America to watch the Rio Olympics, 76 percent was for a party size of one person, with 17 percent searching for or booking travel for two visitors.

Group size distribution of bookings or searches for travel to the Olympic games in Rio in 2016, by region*

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Source

Release date

May 2016

Region

Worldwide

Survey time period

January to March 2016

Supplementary notes

* The number of people traveling on the same reservation.
Sojern’s quarterly insights reports are based on the rigorous analysis of more than a billion traveler intent data points, obtained through Sojern’s unique partnerships with some of the world’s most renowned travel brands. The insights available through this analysis enable brands to deliver the right messages to the right traveler at the right time through display, video, mobile, and social advertising. Our analysis is based on airport level data which is then aggregated to countries and regions. All of the insights are based on very specific data sets as provided by Sojern's data partners.

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Statistics on "Rio 2016 Olympics"

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