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Attitudes to websites using data for personalized advertisements in Belgium 2015

This statistic presents the results of a survey on distribution of attitudes towards websites using user data for personalized advertisements in Belgium as of March 2015. During the survey period, it was found that 37 percent of Belgian respondents reported being fairly comfortable with the fact that some websites use users' personal information in order to personalize advertisements.

Attitudes towards websites using their users' data for personalized advertisements in Belgium as of March 2015*

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Release date

June 2015



Survey time period

February 28, 2015 to March 9, 2015

Number of respondents

1,011 for Belgium

Age group

15 years and older

Supplementary notes

* Original survey question was phrased as follows:
"QB16 As you may know, some online companies are able to provide free services, such as search engines, free e-mail accounts, etc., thanks to the income they receive from advertisers trying to reach users on their websites.
How comfortable are you with the fact that those websites use information about your online activity to tailor advertisements or content to your hobbies and interests?"

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