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Retail sales of the global direct selling industry in Japan 2013-2018

In 2018, the retail sales of the global direct selling industry in Japan amounted to around 15.6 billion Japanese yen, a slight increase from around 15.3 billion yen in the previous year. That year, the Japanese direct selling industry represented the third largest market in the Asia-Pacific region, surpassed only by China and South Korea.

Retail sales of the global direct selling industry in Japan from 2013 to 2018

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Release date

June 2019



Survey time period

2013 to 2018

Supplementary notes

Figures for Japan are WFSDA research estimates.

Sales figures are expressed at estimated retail level and exclude value added tax. Figures are based on the size of the entire industry, unless otherwise noted.
Sales figures for 2017 and 2018 are expressed in US Constant 2018 dollars to exclude the impact of foreign exchange and ensure comparability. Average annual exchange rates from the International Monetary Fund (IMF), secondarily, from OANDA have been used to convert data from local currency to US dollars.

Figures prior to 2018 come from previous reporting.

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