News brands accessed via offline media in Australia 2023

According to a survey on news consumption conducted in Australia in February 2023, 34 percent of participants had chosen ABC News or Channel 7 as a source to access offline news within the previous week. The survey also indicated that 32 percent of Australians accessed offline news through Channel 9.

Offline media sources in Australia

Offline media sources continue to play a crucial role in Australia's media landscape, keeping people informed outside of the domain of digital platforms. Traditional media such as TV and radio remain popular choices for accessing news throughout the country. Television holds a prominent position, with a large part of the population relying on it as a primary source of news. In 2022, approximately 42% of Australians accessed news through television on a weekly basis. According to a survey on the most popular offline media channels, the top three sources were ABC News (TV & radio), Channel 7 News, and Channel 9 News. Overall, Australians still value offline sources highly, highlighting the long-lasting importance of these conventional media platforms.

Trends in media consumption

Trends in news sources in Australia indicate a shifting landscape in media consumption. In recent years, Australians have increasingly turned to digital sources for news updates and the percentage of Australians accessing news through social media and blogs has steadily grown. Additionally, mobile devices have become convenient and accessible options. According to a survey conducted in February 2022, approximately 62 percent of respondents in the country used their phones to access news online. A gradual transition towards digital news sources is obvious, however, traditional offline sources still maintain their relevance, ensuring a diverse media ecosystem in Australia.