Average daily TV reach in the Nordic countries 2013-2018

The Nordic country with highest daily television reach in 2018 was Finland, at 66 percent. Denmark and Sweden had an average daily TV reach of 58 percent each. In all countries, the use of television decreased in the past years.

Average daily TV reach in the Nordic countries from 2013 to 2018

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Release date

October 2019


Denmark, Finland, Norway, Sweden

Survey time period

2013 to 2018

Age group

Denmark, Sweden: Age 3+, Finland: Age 10+*, Norway: Age 12+

Special properties

yearly averages

Supplementary notes

* from 2016 onwards: based on population aged 4 years and older.
** No data available in 2018 for Norway.

Definition of daily reach in Denmark and Sweden: share of TV-population who have watched at least 5 consecutive minutes;
Finland and Norway: based on one minute’s viewing; timeshift within 7 days included.

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