Average daily TV reach in the Nordic countries 2013-2021

Average daily TV reach in the Nordic countries from 2013 to 2021

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Release date

March 2022

Region

Denmark, Finland, Norway, Sweden

Survey time period

2013 to 2021

Age group

Denmark, Sweden: Age 3 years and older, Finland: Age 10 years and older*, Norway: Age 12 years and older**

Special properties

yearly averages

Supplementary notes

*From 2016 onwards: based on population aged 4 years and older.
**From 2019 onwards: based on population aged 10-79 years.
***No data available in 2021 for Denmark.

Definition of daily reach in Denmark and Sweden: share of TV-population who have watched at least 5 consecutive minutes;
Finland and Norway: based on one minute’s viewing; timeshift within 7 days included.

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