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Leading media categories in the U.S. 2016, by brand equity

Leading media categories in the United States in 2016, by brand equity

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Source

Release date

June 2016

Region

United States

Survey time period

December 22, 2015 to February 1, 2016

Number of respondents

97,120 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

The source provides the following information: "The Brand Equity Index is the keystone to the EquiTrend program, providing an understanding of a brand’s overall strength. A brand’s Equity is determined by a calculation of Familiarity, Quality and Purchase Consideration. Brand of the Year is determined by a simple ranking of brands." For more information see the source.

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