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Share of revenues spent on Point of Purchase advertising in France 2015, by status

Published by Statista Research Department, Jun 15, 2015
The statistic presents the results of a survey on the revenue distribution in Point of Purchase advertising (POP) in France in 2015, by status. In 2015, the responding POP companies stated that they had spent nearly 45 percent of their revenue on permanent installations.

Revenue distribution in Point of Purchase advertising in France in 2015, by status

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Sources

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Release date

June 2015

Region

France

Survey time period

February - April 2015

Special properties

French and international POP companies

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Permanent: installation for more than 6 months
Semi-permanent: in-store installation between 2 and 6 months
Temporary: less than 2 months

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