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North America: influence of multiple platform use on journalistic success 2016

The statistic shows data on the influence of multiple platform use on journalistic success in North America as of June 2016. The source found that 42 percent of respondents in North America strongly agreed that multiple platform use was essential for journalistic success.

Do you agree that in order to be successful as a journalist in today's media landscape, one must have influence across multiple platforms?

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Release date

August 2016


North America

Survey time period

June 2016

Supplementary notes

The source provides the following information about the methodology: "The ogilvy Media Influence team fielded a seven question survey of over 200 media outlets across North America, EMEA and Asia Pacific. The survey assessed sentiment and focused on the opinions of reporters, editors and producers covering a variety of topics including national news, business and financial news as well as consumer trends, technology, entertainment, politics, healthcare and the Hispanic community. The survey was conducted by phone and e-mail by Ogilvy Media Influence team members based in 23 offices across the globe in June 2016."

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