Associations with 'advertising' in Sweden 2012-2016

What comes to your mind when you hear the word 'advertising'?

Associations with 'advertising' in Sweden 2012-2016 This statistic shows a survey conducted in Sweden in 2012, 2014 and 2016 on associations with 'advertising'. During the survey period 2016, 16 percent of the Swedish respondents associated advertising with annoying/disturbing/intrusive.
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What comes to your mind when you hear the word 'advertising'?

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Feb 2016May 2014Jan 2012
Annoying/disturbing/intrusive/vexing16%15%16%
Cinema/TV9%12%21%
Influence/ manipulation7%10%12%
Paper/ supplements/ a full mail box2%10%10%
Sales10%10%6%
Marketing/PR4%9%5%
Disruption/commercial break5%8%11%
Information3%5%4%
Consumption/purchase3%3%3%
Garbage2%2%3%
Special products/companies0%2%1%
Generally positive2%2%2%
Generally negative6%10%10%
Something else5%8%8%
Feb 2016May 2014Jan 2012
Annoying/disturbing/intrusive/vexing16%15%16%
Cinema/TV9%12%21%
Influence/ manipulation7%10%12%
Paper/ supplements/ a full mail box2%10%10%
Sales10%10%6%
Marketing/PR4%9%5%
Disruption/commercial break5%8%11%
Information3%5%4%
Consumption/purchase3%3%3%
Garbage2%2%3%
Special products/companies0%2%1%
Generally positive2%2%2%
Generally negative6%10%10%
Something else5%8%8%
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This statistic shows a survey conducted in Sweden in 2012, 2014 and 2016 on associations with 'advertising'. During the survey period 2016, 16 percent of the Swedish respondents associated advertising with annoying/disturbing/intrusive.
Show more
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

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