Associations with 'advertising' in Sweden 2012-2016

This statistic shows a survey conducted in Sweden in 2012, 2014 and 2016 on associations with 'advertising'. During the survey period 2016, 16 percent of the Swedish respondents associated advertising with annoying/disturbing/intrusive.

What comes to your mind when you hear the word 'advertising'?

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Source

Release date

March 2016

Region

Sweden

Survey time period

January 2012, May 2014, February 10, 2016 to February 17, 2016

Number of respondents

1,038*

Age group

18-79 years

Method of interview

Online interview

Supplementary notes

* refers to 2016.

This question was phrased by the source as follows: "Vad är det första du kommer att tänka på när du hör ordet "reklam"?"

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