Rio 2016: share in national TV ad spend in the U.S.

The statistic shows the share of Rio 2016 coverage in selected categories in national TV advertising spending in the United States. Between August 5 and 18, 2016, 32 percent of restaurant/quick service restaurant national TV ad spend was invested in ads aired during the Games coverage.

Share of national TV ad spend of selected categories devoted to advertising during Rio 2016 Olympics coverage

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Source

Release date

August 2016

Region

United States

Survey time period

August 5 to 18, 2016

Special properties

on NBC

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Statistics on "Sports on TV in the U.S."

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