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General perception of advertising in Sweden 2014-2016

Published by Statista Research Department, Mar 22, 2016
This statistic shows a survey on the general perception of advertising in Sweden in 2014 and 2016. During the survey period in 2016, 16 percent of the Swedish respondents had very negative perception of advertising.

What is your general attitude towards advertising?

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Source

Use Ask Statista Research Service

Release date

March 2016

Region

Sweden

Survey time period

May 2014, February 10, 2016 to February 17, 2016

Number of respondents

1,038*

Age group

18-79 years

Method of interview

Online interview

Supplementary notes

* refers to 2016.

This question was phrased by the source as follows: "Vilken är din allmänna inställning till reklam?"

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Overview

8

Online media

7

Audiovisual

8

Print media

8

Outdoor & direct advertising

7

Further related statistics

9

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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