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Perception of advertising in Sweden 2016, by media channel

This statistic shows a survey on perception of advertising in Sweden in 2016, by media channel. During the survey period in 2016, 29 percent of the Swedish respondents stated to like advertising in cinemas.

To what extent do you like or dislike advertising depending on the following media channels?

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Release date

March 2016



Survey time period

February 10, 2016 to February 17, 2016

Number of respondents

1,038 respondents

Age group

18-79 years

Method of interview

Online interview

Supplementary notes

* incl. sponsorship.

This question was phrased by the source as follows: "Reklam finns i olika mediekanaler. Vi undrar i vilken utsträckning du gillar, eller ogillar, reklam i nedanstående kanaler?"

Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.

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Statistics on "Advertising in the Nordics"

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