Square annual adjusted revenue 2012-2018

Adjusted annual revenue of Square Inc. excluding Starbucks transactions from 2012 to 2018

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Release date

February 2019



Survey time period

2012 to 2018

Special properties

total net revenue excluding Starbucks transaction revenue and transaction costs

Supplementary notes

"Adjusted Revenue is a non-GAAP financial measure that we define as our total net revenue less transaction-based costs and bitcoin costs, and we add back the impact of the acquired deferred revenue adjustment, which was written down to fair value in purchase. This measure is also adjusted to eliminate the effect of activity with Starbucks, which ceased using our payments solutions altogether in the fourth quarter of 2016, and we believe that providing Adjusted Revenue metrics that exclude the impact of our agreement with Starbucks is useful to investors."

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