Smartphone owners in the U.S. 2016, by ad blocker usage

The graph shows a distribution of smartphone owners in the United States as of June 2016, broken down by ad blocker usage. It was found that 18 percent of smartphone owners in the U.S. were not aware of ad blockers at this time.

Distribution of smartphone users in the United States as of June 2016, by ad blocker usage

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Source

Release date

July 2016

Region

United States

Survey time period

June 2016

Number of respondents

1,263 respondents

Age group

18 years and older

Special properties

included oversample of males 18-34 to better understand the target demographic for ad blocking

Supplementary notes

The source provides the following information: "Smartphone ad blockers only block ads on mobile web, not on mobile apps."

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Statistics on "Ad blocking"

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