User share of the top 10 social media platforms among young women in Finland 2015

This statistic shows the user share of the most popular social media platforms among 13 to 29-year-old women in Finland in 2015. During the period under survey, roughly 85 percent of the respondents stated they used the social media platform WhatsApp.

Share of users of the top 10 social media platforms among 13 to 29-year-old women in Finland in 2015

Share of respondents
YouTube86.6%
WhatsApp85.1%
Facebook84.6%
Instagram66.1%
Facebook Messenger64.6%
Spotify62.9%
Snapchat39.7%
Skype38.6%
Feissarimokat30.8%
We Heart It26.6%
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Sources

Release date

February 2016

Region

Finland

Survey time period

March to April 2015

Number of respondents

1,780 respondents

Age group

13-29 years

Method of interview

Online survey

Supplementary notes

According to the source the average respondent (n=2618) was 19.8 years old and used social media from 13 to 17 hours per week. 68% of the respondents were women. Based on own calculations the total number of responding women was estimated to be 1780 and the total number of responding men was estimated to be 838. The source points out it wasn't defined what was meant by a social media, so that the youths' perception of social media would become clearer. The target group was further split into three age groups:
13 to 17-year-olds (n=998), 18 to 22-year-olds (n=924) and 23 to 29-year-olds (n=696).

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