Share of users of the top 10 social media platforms among young women in Finland 2016

This statistic shows the user share of the most popular social media services among 13 to 29-year-old women in Finland in 2016. During the period under survey, more than 90 percent of the respondents stated they used the social media service WhatsApp.

Share of users of the top 10 social media services among 13 to 29-year-old women in Finland in 2016

Share of female respondents
WhatsApp91%
YouTube85%
Facebook85%
Instagram78%
Spotify70%
Snapchat65%
Facebook Messenger59%
Skype33%
Pinterest24%
We Heart It23%
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Sources

Release date

September 2016

Region

Finland

Survey time period

May, 2016 to August, 2016

Number of respondents

3,838 respondents

Age group

13-29 years

Method of interview

Online survey

Supplementary notes

The source points out it wasn't defined what was meant by a social media, so that the youths' perception of social media would become clearer.

According to the source the average respondent (n= 5520) was 19.5 years old and most of the respondents used social media from 6 to 9 hours per week. 70% of the respondents were women (n= 3838) and 28% of the respondents were men (n= 1562) with 2% of the respondents choosing the option "I don't want to say/ I can't say/ other". The target group was further split into three age groups:
13 to 17-year-olds (n= 2244), 18 to 22-year-olds (n= 1822) and 23 to 29-year-olds (n= 1454).

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