Biannual net spending on television advertising in the Netherlands 2012-2019

Net spending on television advertising in the Netherlands reached nearly 830 million euros at the end of 2019 and 394 million euros in the first half of 2019. The source mentions that since 2016, these numbers include expenditure on online platforms of the broadcasters. "Spots", for example, also include pre-roll campaigns. Campaigns with social influencers of broadcasters RTL and Talpia were included in the "non-spot" category. For both categories, the numbers reported were without a fee for the advertising agency.

Biannual market size of television advertising in the Netherlands from 1st half of 2012 to 2019

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Release date

March 2020



Survey time period

H1 2012 to 2019*

Supplementary notes

* The figures have been taken from two different publications. The source does not publish H2 separately.

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