Main reasons for having Facebook account among Flemish individuals in Belgium 2015

This statistic displays the leading reasons among Flemish individuals to have a Facebook account in Belgium in 2015. In 2015, a little over 30 percent of the Flemish respondents replied to have a Facebook account mainly to follow other persons and/or organizations.

Leading reasons to have a Facebook account among Flemish individuals in Belgium in 2015

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Source

Release date

January 2016

Region

Belgium

Survey time period

2015

Number of respondents

1,535 respondents

Age group

15 years and older

Special properties

people with a Facebook account

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The source explains that: "In the period August to September 2015, 2,181 individuals have completed the survey. 1,532 respondents (or 70.2 percent of the total sample) were collected offline by means of (tablet) computer-assisted personal interviews (CAPI) or paper and pencil interviews (PAPI). 649 respondents (or 29.8 percent) filled out the survey online (computer-assisted web interview or CAWI)."

Furthermore, the source states that: "digiMeter provides a snapshot view of the adoption and use of media and ICT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."

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