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Flemish opinion on social media networks in Belgium 2015

Flemish opinion on social media usage in Belgium in 2015

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Source

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Release date

January 2016

Region

Belgium

Survey time period

August 2015 to September 2015

Number of respondents

1,681 respondents

Age group

15 years and older

Special properties

people with an account on at least one social media site

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The source explains that: "In the period August to September 2015, 2,181 individuals have completed the survey. 1,532 respondents (or 70.2 percent of the total sample) were collected offline by means of (tablet) computer-assisted personal interviews (CAPI) or paper and pencil interviews (PAPI). 649 respondents (or 29.8 percent) filled out the survey online (computer-assisted web interview or CAWI)."

Furthermore, the source states that: "digiMeter provides a snapshot view of the adoption and use of media and ICT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."

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